Active Members

Raleon opts-in any user with a Customer Account at your store to the loyalty program automatically. This is important to drive awareness of the program and ensure the program has the best adoption possible.

Therefore, the total member count doesn't differentiate between customers who are members of the program from those who are members and actively transacting. Comparing Active Members and Non-Active Members is a powerful tool to inform personalized offers and rewards as well as measuring program health overall.

For this metric, Active Members are defined as:

• The total count of all members who have made a purchase in the most recent 30 days.