Overview

Using Ready to Replenish is a great way to enhance what is often a rule-based flow. Ready to Replenish is predicting the likely window, on a per customer basis, that the customer will re-buy a product they've purchased in the past.

How it works

When setting up a flow using a segment with Ready to Replenish, there are 3 import things to know:

1. You can further personalize the flow based on the "Raleon Replenishment Product" property that is automatically updated on profiles. This property will hold the Product ID if the MOST likely product a customer will replenish.
   1. Raleon actually predicts the top 5, we just store the top 1
2. If you want to narrow the product a customer can be suggested to replenish, when creating the segment in Raleon, click the "Ready to Replenish" badge and select the products you want included. This is helpful when excluding potential items like apparel that may not be replenishment related
3. You can choose to personalize your replenishment email, increasing conversions, or start simple by having your replenishment email generic.

How to personalize your replenishment email

We've designed our replenishment personalization to be able to work as a reusable block (Universal component in Klaviyo).

There are 4 ways you can personalize your replenishment email:

#1: Personalizing with the order link

The below Klaviyo syntax will create the unique PDP URL for the recommended replenishment product.

{% catalog person|lookup:"Raleon Replenishment Product"|default:'7128373297327' unpublished="cancel" %} {{ catalog_item.url }} {% endcatalog %}

The Product ID "7128373297327" is the ID of a product you would like as a fallback.

#2: Personalizing with the product shot

To create a dynamic product shot image in your email, complete the following:

1. Drag & drop the image block where you want it in the email
2. Click "Select Image" for the image
3. Click "Dynamic Image"
4. In the URL box, paste the following:

{% catalog person|lookup:"Raleon Replenishment Product"|default:'7128373297327' unpublished="cancel" %} {{ catalog_item.featured_image.full.src }} {% endcatalog %}

Since you are specifying a default, you should see an image show up immediately. If you need a smaller size, you can opt for the thumbnail.

Make sure to replace "7128373297327" with your default product option.

#3: Personalizing with the product title

The below Klaviyo syntax will pull in the product title for the recommended replenishment product.

{% catalog person|lookup:"Raleon Replenishment Product"|default:'7128373297327' unpublished="cancel" %} {{ catalog_item.title }} {% endcatalog %}

This will also work in email subject and preview lines in addition to the email content itself.

The Product ID "7128373297327" is the ID of a product you would like as a fallback.

#4: Personalizing with the product price

The below Klaviyo syntax will pull in the price of the recommended replenishment product.

 {% catalog person|lookup:"Raleon Replenishment Product"|default:'7128373297327' unpublished="cancel" %} {% currency_format catalog_item.metadata|lookup:"price" %} {% endcatalog %}

The Product ID "7128373297327" is the ID of a product you would like as a fallback.