Custom Perks with a Button

The Custom Perk with Button feature in Raleon allows you to create interactive perks that are always available for your members, but require the customer to take action by clicking a button you configure, enhancing engagement and providing more control over perk distribution.

This feature is available in both VIP programs and personalized campaigns.

Key Benefits

• Increased customer engagement
• Greater control over perk distribution, including targeting to any segment or VIP tier.
• Flexibility to create time-sensitive or exclusive offers
• Seamless integration with VIP programs and personalized campaigns

Where to Find the Feature

1. Campaigns: Use within personalized campaigns by clicking and then configuring in the Campaigns area from the left navigation menu.
2. VIP Programs: Access the perks configuration section inside each VIP tier

How to Set Up a Custom Perk with Button using a Campaign

1. Navigate Campaigns under the Loyalty section
2. Click "Add" in the top right corner to create a new Campaign
3. Change the name of your campaign from "Untitled Campaign" to the name of your choice
4. Open "Settings" to set the schedule of when your campaign will run
   1. A campaign that's set to active with a duration scheduled will automatically enable and show to all customers during the duration, and automatically deactivate once the period has ended
5. In settings, you will also want to set who the campaign will target
   1. If you want it to target everyone, select "Loyalty Segment" which uses Raleon's AI powered segments
   2. Then select "Everyone" to make it so your campaign shows to all loyalty program members
   3. Save the settings
6. Next, click "Add" on the "Give Out Perks" section of the Campaign
7. Choose "Custom Perk With Button" from the perk type options.
8. Configure the perk settings:
   a. Set up branding elements to match your style guidelines as required.
   b. Enter the custom URL where customers will be directed upon clicking the button
   c. If part of a Personalized Campaign, make sure to configure any additional parameters (e.g., duration, eligibility, targeting)
9. Save the perk
10. Once you're ready, at the top right of the campaign, toggle it to "Active"

Use Cases

1. A great way to create a "banner" that's visible to your loyalty program members in the loyalty sidebar on your site
2. Limited-time promotions
3. Partnerships and/or affiliate promotion between brands
4. Seasonal offers
5. Exclusive VIP rewards
6. Targeted campaign perks for specific customer segments

Best Practices

1. Create clear and compelling button text to encourage clicks
2. Ensure the landing page (custom URL) provides a seamless experience
3. Use this feature strategically to boost engagement during key periods
4. Monitor perk usage and adjust strategies based on performance data

By leveraging the Custom Perk with Button feature, you can create more interactive and targeted loyalty experiences for your customers, driving engagement and fostering stronger relationships with your brand.