Referral Analytics

Completed Referrals

Completed Referrals are referrals where the recipient received the Referral Reward and then made a purchase. Completed referrals are shown cumulatively.

Not Completed Referrals

Not Completed Referrals are instances when the recipient followed the link given to them by your customer, signed up for an account, but has not yet made a purchase. Not Completed referrals are shown cumulatively.

Completed Referrals Percentage

The Completed Referrals Percentage is the ratio of purchases from a referral divided by the the number of recipients who clicked a referral link and signed up for the loyalty program.

Referral Revenue

Referral Revenue is revenue from purchases attributable to a referral. Revenue is attributed based on the first purchase made by a new customer after being referred and includes purchases with or without redemption of the referral reward. Referral revenue is shown cumulatively.