Modern Loyalty Platform Overview

Raleon's modern loyalty platform is designed to provide a structured, predictable program that turns every customer into a loyal customer.

Over time, you can run tests and personalized campaigns from within Raleon to target, track, and maximize outcomes for each of your customer segment. Raleon drives growth efficiently with tools natively built into the platform that stick to your budget and maximize your return on loyalty spend.

The system tracks how each customer's loyalty changes over this time, giving you a closed loop of ever increasing loyalty for each and every customer, all automated with Raleon's Copilot AI.

The Raleon Platform can be broken down into 5 major components.

1. Loyalty Program - This is the highest level container of your loyalty activities. All loyalty campaigns are part of your overall loyalty program. Loyalty Programs can include Points programs, VIP Loyalty, Referrals, and Giveaways.
2. Loyalty Campaigns - Campaigns are where your loyalty initiatives come to life. Campaigns allow you to target specific customers with personalized rewards based on the exact behaviors proven to create greater loyalty. Campaigns work great for seasonal promotions, targeted customer segments, and to support your broader marketing campaigns throughout the year.
3. Analytics - We believe in analytics that take action. All of the analytics available to you in Raleon serve to identify, optimize, and accelerate opportunities for higher customer lifetime value and long term customer loyalty. At the same time, our system helps you maximize ROI from the cost side as well, with tools to budget, control, and manage your investments in growth by customer loyalty.
4. Branding - Raleon is fully brandable to match your brand. At onboarding, our AI analyzes your store and preconfigures our Loyalty Sidebar to match. You have complete control to adjust this as you need, and this can all be done in the Loyalty Branding section of the app.
5. The Loyalty Sidebar - The Loyalty Sidebar is what your customers will interact with on your site. The Loyalty Sidebar is fully brandable to your store, and is optimized to be lightweight, beautiful, and easy to use. It informs your customers about the program, and it encourages them to earn, redeem, and claim incentives that drive your growth. The Loyalty Sidebar can be supplemented with a number of different App Embeds available in your theme that bring Loyalty even closer to your customers -- embed referrals, calls to action, and benefits with banners, landing pages, menus, and more.

The end result is a loyalty program that easy to manage, capital efficient, and loved by customers. Together, these factors turn your existing customers into a new growth engine for your business.